Spanish Support Blog
How Does BMW of South Miami Support Spanish-Speaking Customers?
What Spanish-Speaking Services Does BMW of South Miami Offer?
The South Miami area is filled with people who speak a variety of languages, especially Spanish. As a BMW retailer dedicated to helping our customers have a convenient and enjoyable shopping, financing, and ownership experience, we offer our services in the language our customers speak. Since many of our customers speak Spanish, we have made several changes to our website and our departments, making it easier for our Spanish-speaking customers to shop for, finance, and service their BMW vehicles.
Read on to learn how BMW of South Miami supports Spanish-speaking customers.
Why Does Language Support Matter When Selecting a Car Dealership?
Buying a new or used car is a major financial commitment, so understanding what you are buying and how to care for it makes a difference. Our Spanish-speaking customers deserve to have the same automotive information as our English-speaking customers, which is why we have made changes to our dealership and how we disseminate information.
In our effort to better support our Spanish-speaking customers, we have added:
- A Spanish version of our website
- Bilingual employees
- Brochures, contracts, and other paperwork in Spanish
When we offer support for our Spanish-speaking customers, they can take advantage of
- Discussing vehicle details in Spanish
- Asking questions and getting an accurate answer
- Receiving clear information about BMW ownership and maintenance expenses
- Feeling confident when choosing a vehicle, financing it, and caring for it
We understand that translating tools exist and are helpful, but nothing compares to being able to speak to someone in a natural conversation in your chosen language. With our bilingual team and our Spanish website, customers know that they are getting accurate information that won’t get lost in translation.
How Does the BMW of South Miami Website Help Spanish-Speaking Customers?
One of the first steps we took to support our Spanish-speaking customers was to offer our website in Spanish and English. With the simple click of the button in the upper right corner, our website converts into Spanish.
We’ve done this because we understand that car shoppers like to shop online before they visit the dealership. With our website in Spanish, our customers can shop for a car without having to translate every detail.
After customers find their favorite BMW, they can use our website to learn about the latest vehicle specials and incentives. We’ve converted our pre-qualification application and car payment calculator into Spanish, so drivers can accurately assess the best vehicle price for their driving needs and lifestyle. It’s easy to speed up the car-buying process in English and Spanish with our online finance application.
What Does Our Finance Team Do For Our Spanish-Speaking Customers?
Our finance team also offers complete service in Spanish. Financing a vehicle can be stressful, especially if you do not speak the same language as the finance expert. With our bilingual finance team, our Spanish-speaking customers will be able to make decisions without having to guess what is being said.
We’ve converted our brochures, charts, and applications into Spanish to provide accurate information. You’ll find Spanish information about loans and leases on our website and in our dealership.
How Does Our Service Center Support Spanish-Speaking Customers?
Understanding car care makes your BMW ownership experience more enjoyable and stress-free. With the Spanish version of our website, customers can arrange an appointment and look for a service special without having to translate details from English.
When our Spanish-speaking customers arrive at our dealership for service, they can request a Spanish-speaking service advisor. They will discuss the service visit and how long the appointment will take. Our service advisors always check on recall services and warranty coverage.
At the end of the service visit, a bilingual service advisor will review the complimentary inspection details about tire treads, brake pads, and other wear-and-tear items. They will also discuss what’s next for your BMW recommended service. At the close of the visit, they will add the service details to your vehicle’s history report. Of course, they will answer questions about your BMW’s recommended service and how you can keep your BMW running like new.
An important part of our state-of-the-art service center is our parts department. Like our service center, our parts department also offers service in Spanish. We have a parts ordering form on our website, so our Spanish-speaking customers can easily order parts and accessories online.
Why Should Spanish-Speaking Customers Choose BMW of South Miami?
As a BMW dealership dedicated to customer service, we are dedicated to helping all of our customers feel supported and respected. Having our website in Spanish and bilingual employees shows our Spanish-speaking customers that we care about them.
We understand that knowledge is important, especially when you are making a major life decision like selecting, financing, and servicing a vehicle. Our Spanish-speaking employees make sure that our Spanish-speaking customers get the details they need to make important decisions. We want all of our customers to feel valued, and car shoppers should expect nothing less.
Enjoy the Full BMW Experience in Spanish at BMW of South Miami in Miami, FL
We invite you to browse our website – in English and Spanish – to find the new or pre-owned vehicle that fits your driving needs and budget. Once you determine which vehicle is best for you, we invite you to visit our BMW of South Miami in Miami, FL, to take it for a test drive. Our bilingual team will help you make the best choice in a language that you understand.
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